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09 January 2017

Strong design for a strong brand

AMBASSADOR brand begins the year 2017 with restyling in order to be in step with the demands of the stylish, modern customer. So what has been changed?

Bottle

         New “Hermes” form with an engraving around the inscription AMBASSADOR. The bottle has an indented bottom - punt. It conforms to the European winemaking traditions. Besides the more aesthetic appearance, the punt gives additional weight to the bottle. Because of the bottle being heavier, sommeliers get a better grip on it and the process of serving wine not only becomes more pleasant but also more comfortable, as the bottle may be also supported by holding it with the thumb inside the punt.

Label

Made of designer paper with embossed grapevines, has a custom shaped die-cut which makes the design easily recognizable.

Bottle cap

         Black matte satin.

Traditions

         Taking into account that AMBASSADORTM has a long history and traditions, the most demanded wines of the brand have preserved their main design elements: the same candle on “Old Monastic Cell”, the same spring flowers on “Muscat”.

 


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