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10 December 2021

People’s Choice Brand: Two “Golds” Won by the Minsk Grape Wines Factory

On December 8, the ceremony of awarding the winners of the annual consumer acceptance award – 2022 People’s Choice Brand – took place in Minsk. The Minsk Grape Wines Factory received two awards at the prestigious competition.

Buyers of Belarus awarded the People's Choice Brand title to Ambassador TM in the Wine Producer category, and the Svayak brand became the winner among the brands of vodka. Thousands of customers’ appreciation and trust add value to our brand leaders.

It is worth reminding that there is no professional jury in the People’s Choice Brand consumer acceptance award: the buyers themselves name the best goods and services in the country by open voting in the central and regional media. This competition put brands of choice on a pedestal. The award of the competition is a seal of product excellence confirmed by customer retention.

While receiving the awards, Ivan Trotsky, Director General of Minsk Grape Wines Factory CJSC, noted that the country’s buyers annually distinguish the company’s products highly with prestigious People’s Choice Brand awards. “Once again, consumers named our company the best wine producer, and our Svayak brand was top recognized among vodka brands. This double award is of special significance. Over the years of work, our company has managed to provide the Belarusian market with high-quality Belarusian-made grape wine, playing an important role in the development of import substitution and the achievement of high export performance. Our position as a producer of strong spirits is equally important – buyers never fail to honor Svayak as the best brand. The People’s Choice Brand award is the acceptance of the high quality of our products, and the great esteem among Belarusian buyers. And we really appreciate this choice,” Ivan Trotsky pointed out.


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