New Triumph. 2025 People’s Choice Brand Award

On 6 December, the 2025 People’s Choice Brand Consumer Acceptance Award Ceremony took place at the National Library of Belarus. The event gathered laureates, medal winners, and finalists, i.e. companies and brands that have earned the trust and loyalty of consumers.

For the ninth consecutive year, Ambassador has been awarded the People’s Choice Brand title in the Wine Producer category, while Svayak once again claimed victory among vodka brands.

In 2024, Svayak unveiled its redesign, refreshing its visual identity while staying true to its core values and preserving its quality. All key elements of Svayak, such as bottle, label, and cap, were redesigned.

The Svayak’s taste profile remains unchanged. Every bottle of Svayak is crafted exclusively with next-generation premium Belalfa spirit and purified through a multilevel filtration system (x5 Multifiltration). This five-level filtration system delivers unmatched smoothness and balance.

The Ambassador wines also got a fresh new look in 2024. The redesign refreshes the visual identity and packaging while preserving the brand’s core essence and recognition.

With 24 years on the Belarusian market and nine consecutive People’s Choice Brand awards, Ambassador continues to set the standard for excellence.

People’s Choice Brand is an annual award that celebrates the most preferred brands across a wide range of consumer goods and services. These awards serve as a prestigious symbol of public trust and recognition.

There is no professional jury, only consumers decide which brands deserve the prestigious title. All Belarusian residents aged 18 and over can participate in the voting. Voting forms are widely available through national and regional press, Belarusian online platforms, and on the official website of the People’s Choice Brand Award. This year, over 400,000 votes were cast in support of various brands!

The forms featured no brand name suggestions, just a single open-ended question: “Which brand do you consider the best in its category, the one you personally prefer and would recommend to other?” Such an approach ensures spontaneous consumer awareness, helping to identify true market leaders.

Year after year, Belarusian consumers show increasing brand awareness, consistently recognising Belarusian goods and services as top choices in the People’s Choice Brand Award. This year was no exception. Consumers eagerly supported domestic manufacturers, once again demonstrating their trust and loyalty to Belarusian products.