AMBASSADOR Key Brand Relaunch

In 2024, Ambassador, our brand of natural grape wines marketed in Belarus for 24 years, has got a fresh new look with a complete packaging redesign. The redesign refreshes the visual identity and packaging while preserving the brand’s core essence and recognition.

Bottle

While redesigning the bottle, we have preserved key advantages of the original design, including its deep punt and elegant shape. We have also introduced distinctive new design elements: an elegant embossed ‘nl’ (‘new look’) logo alongside the founding year of our factory. This is completed with the slogan ‘New Look at Old Values’ engraved at the base. This slogan means that for 24 years the factory has been modernising and updating its products, following trends while maintaining the highest product quality. Adding another distinctive touch, the neck features an engraved phrase ‘Cold bottling’.

Logo

The Ambassador’s logo has also been redesigned. Now it is more refined, visually appealing, and European in style. 

Lable

Now the label is two-part and perfectly complements the refreshed bottle design. While maintaining thematic continuity with previous designs, typography, colours, and layout have been updated to convey a modern, vibrant style.